The digital marketing industry was booming in 2022, valued at $321 billion. By 2028, it’ll be worth more than double that amount.
These figures leave no doubt as to where you should spend your advertising budget, and being online is now the only way to go if you run a business. If you learn about the different types of digital marketing, you’ll be able to reach a larger audience and grow your company’s reputation and revenues.
You’re in the right place, as we’ll review the best digital marketing options available. Read on to find out more.
Social Media Marketing
It’s just about impossible not to be aware of social media channels, but you might not know how powerful they are when it comes to marketing. Having an online presence on these platforms means reaching millions of customers at the touch of a button.
Going viral on social media is a worthy marketing goal, but it’s also often down to luck. However, you can create a social media marketing strategy that slowly increases your followers over time.
This allows you to market to customers at a lower cost, as you can post content for free. Should you have a larger budget, you can also pay for social media ads and reach consumers more quickly.
Influencer marketing is now well-established, and it can help you achieve rapid business growth. The concept is that they will recommend your business to their followers for a fee.
If an influencer has millions of fans, they’ll likely charge substantial amounts to advertise your company. However, it’s not always wise to work with them if they aren’t the right fit for your business.
Instead, look for an influencer that consistently shows they have the same values as your business. You should also partner with an influencer with a high engagement rate, even if they don’t have as many fans.
This may indicate their followers are more likely to listen to their opinions and take their suggested course of action.
Pay Per Click (PPC) Advertising
If you want your online ads to appear instantly alongside the top organic results in search engine rankings, then it’s hard to look past PPC marketing. As the name suggests, you’ll only pay when a consumer clicks on your ad, making this a potentially cost-effective form of advertising.
Most platforms allow you to set budget limits so you don’t end up paying more than you can afford. You can also spend small amounts testing different PPC ads to see which ones are most effective.
This means you’ll be able to invest more in the most profitable ones while stopping the ads that aren’t getting results.
Search Engine Optimization (SEO)
Keeping an eye on your budget is crucial when growing a business, and using SEO can help you keep costs down. SEO focuses on improving your website so the pages are easier to find online, and there are many simple and cheap ways to do this.
For example, you should ensure your page layout is clean and user-friendly. You can also check that the links on your website are working correctly and that your images are optimized.
The better your website, the more likely search engines will send much sought-after free traffic to your pages.
Providing your audience with high-quality content is at the heart of digital marketing. Whether you’re writing web copy, blog articles, or even posting case studies, your information has to be valuable to your audience.
It may be best to work with professionals who specialize in your industry to ensure you’re providing well-informed and expertly written content. This could include working with a first-rate life sciences digital marketing agency if you work in this sector.
This will allow you to focus on running your business while the best marketers produce content that attracts clients and turns them into customers.
The most successful companies still use email marketing as part of their advertising strategy. Email may have existed for decades, but it still works for building relationships and making sales.
You can use automated email digital marketing services to reduce your workload when sending out emails. You’ll be able to schedule your content to be sent at preset times, meaning you don’t have to do this manually.
The key is not to spam people, as this will result in potential customers blocking your emails.
An intelligent business marketing technique is to have others sell your products in exchange for a small commission. This can be a win-win situation as your company will make more sales while the affiliate earns money.
You can join partner programs that give each affiliate a unique link. They will then put it online, often on their own website or a blog page. You’ll pay the commission when a customer clicks on this link and buys from your business.
If hundreds of affiliates sell on your behalf, this can be a lucrative advertising method.
Combine These Types of Digital Marketing
Rather than focusing on one of these types of digital marketing, it can be more effective to combine several options.
Using PPC ads can get your company noticed right now, but SEO can be a more affordable long-term strategy. Email marketing continues to get terrific results, while content marketing can help you attract more customers and build stronger client relationships.
Having a well-rounded online advertising strategy can deliver remarkable results for your business!
If you’ve found this digital marketing post insightful, check out more of our fantastic articles before you go.