TikTok marketing is reaching out to users of TikTok to promote a company, products, or services. TikTok influencers are frequently used in advertising alongside trend-driven organic content production and well-liked hashtags.
Why advertise things on TikTok?
The major distinction between Facebook and Instagram, two other popular social networking sites, and TikTok is that the latter two’s homepages mostly feature users you already know and channels you already follow. TikTok flips this, giving priority to videos made by previously undiscovered producers.
Unlike platforms like Facebook and Twitter, the user experience of TikTok is created to keep users in the app for as long as possible. TikTok also allows you to include a “Link in bio,” making the site ideal for marketing and commerce.
TikTok is a beneficial tool if you’re seeking to connect with a younger audience because 62% of its audience is between the ages of 10 and 29. Based on these demographics, you can modify your videos to reflect the type of material Gen Z prefers to watch and use your knowledge of the algorithm to create virality.
TikTok advertising advice
It’s time to execute your plan now that your approach has been decided upon. When generating and publishing your content, keep in mind these TikTok marketing best practices and advice.
1. Be genuine
Being genuine and making your material stand out on TikTok is crucial, given the volume of other stuff there. You shouldn’t publish videos that seem like sales pitches because that isn’t why people use TikTok. Users of TikTok want to be informed or entertained, not marketed to.
Spend some time using TikTok personally before beginning your marketing campaigns. Once the algorithm learns what you enjoy, it will show you high-quality content that you may find motivating and will help you develop more creative ideas for your own films.
To resemble a community of people sharing pertinent and genuine material, TikTok was created. Users may get disenchanted with 4K videos, elaborate edits, and “cinematic” or “corporate” TikTok videos.
It’s typical for your page to seem less on brand than the rest of your social media platforms, given that most of the material is created, edited, and posted on smartphones. Companies like Chipotle and Wendy’s thrive at trading in their otherwise well-crafted corporate messaging for an intense bond with many of their customers.
2. Get the tools
After experimenting with several techniques, we have discovered that videos should be shot directly from the TikTok app on an iPhone or Android. Numerous lighting and beauty filter settings are available in-app, which may compensate for poor lighting or a fancy background.
We developed several videos in Adobe Premiere and exported them to TikTok. Despite the success of some of these videos, the effort spent on content creation could have been more worthwhile. This might be different for your cluster.
But the sound is something that shouldn’t be sacrificed. While the stock Phone microphone could work fine, high-quality audio helps to maximize possible replays and shares.
3. Go Live now
Utilizing TikTok’s LIVE function, which enables artists to communicate directly with followers through a Livestream, is one approach to establishing a personal connection with your audience. One of the best ways to stand out on TikTok is to go live.
The app will notify your followers that you’ve begun live streaming, and your broadcast gets pinned to the top of their For You pages. This real estate is valuable given the platform’s existing millions of producers. TikTok highly promotes the going-live option, and it’s surprisingly simple to use.
When it comes to living to stream, it’s normal to feel overwhelmed or shy. “What if I make a mistake? What if I need help with how to respond to a question? These are universal worries we all have, yet they frequently vanish as soon as you press the “Go Live” button.
Please list talking topics for popular inquiries to help you relax, and update it after each TikTok LIVE. Try your best to respond to any pertinent questions during a LIVE. Don’t forget to express gratitude to followers who “give” you stickers or emojis because they have little monetary value. Think of it as being more visually beautiful than consumers giving you a nickel for producing exciting material.
4. Comment with one another.
Although TikTok’s discovery algorithm does a fantastic job of putting your video in front of potential fans, the fight still needs to be done. It’s your responsibility to draw someone in after the algorithm has captured their attention.
TikTok comments are a fantastic forum for discourse, clarification, and communication. Jump into the comments as often as possible to engage with your audience. Potential followers will quickly identify audience participation since your comments will be accompanied by a Creator badge next to your username (you’d be surprised at how many people are happy to see a Liked by Creator signal come up on their screen).
Additionally, you can “like” remarks that you wish to recognize but to which you don’t need to reply in writing. Address them at scale when your posts acquire popularity and responding to comments becomes time-consuming. Make a list of typical comments and the categories you may react appropriately. After that, reply to comments that keep coming up in a lengthier video, a Livestream, or another video.
To simplify your life, TikTok has powerful filtering technology that can automatically delete comments that include specific words or phrases.
5. Understand the trends
Look through TikTok’s Discover page before publishing material to see if you can create content that fits current trends or hashtag challenges. This will satisfy TikTok’s algorithm and increase the number of followers you have. Buying tiktok likes from celebian can also help you get likes, followers, and a much-needed boost of viewership for your tiktok videos.
While we don’t advise utilizing these hashtags if your video is entirely off-topic, it may be a fantastic way to see what’s popular on the platform and inspire you to improve your content strategy.
Daily changes in popular hashtags illustrate how TikTok maintains its content as exciting and entertaining. While it’s perfectly appropriate to create draught articles, keeping an eye on what’s trending is a great way to show relevance and be more approachable to your followers.
6. Legibility and accessibility
There’s a reason why popular TikTok users bake titles into the beginning of their videos. It’s simple to get a sneak peek of what’s to come if you’re scrolling through their profile. To assist visitors in finding the material they might be interested in and increase viewing, you can use colored titles to help classify your videos.
Ensure the titles are in the center since TikTok’s user interface will be superimposed on your screen’s bottom and right sides. Because every type of phone has a distinct aspect ratio, it might be helpful to keep key material away from the sides so that everyone can see it.
The fundamentals of marketing and brand building on TikTok remain constant: aim for authenticity, regular posting, active community management, and quality postings. While TikTok has grown louder over time, and the algorithm is constantly changing.
If all of this seems scary, remember that starting your social media marketing campaign is the most challenging step. You’ll be shocked at how fast your small group of followers will develop into fans, thanks to the supportive TikTok community!