Search Engine Optimization (SEO) is one of the most important types of marketing to ensure online visibility and success. Over 68% of all online experiences begin with a search engine, and over 50% of website visitors come from organic searches. So, where should you begin with your SEO content marketing strategy?
The good news is that you can get SEO help to ensure you can reap all the benefits of this type of marketing. The best place to start is to get an SEO consultant to help oversee your SEO strategy.
An SEO consultant is an independent professional who is specialized in digital marketing techniques, including SEO content. However, not all offer the same quality of services. Ask these three questions to find the best SEO consultant for your needs.
1. Have You Worked in This Industry Before?
An excellent place to start when looking for an SEO consultant is to ask about their industry experience. A consultant with expertise in your industry area will know specific SEO techniques and content that works well. If they haven’t worked in the industry, they should be able to show that they have experience in other industries and show how they can quickly adapt to yours.
You can ask about past clients and their results. They should be able to provide SEO writer examples and case studies, so you can see the results of their work. Do not be afraid to ask for references who may be able to provide specific analytic results or general reviews on whether they found the consultant’s service efficient or not.
2. How Will You Improve My Rankings?
You want to receive SEO help that is personalized to your business needs. This is one of the main reasons to hire an SEO consultant, as they should be able to use their expertise and personalize it for you. An SEO consultant should be able to detail some of the strategies they would use to help your website move up the search engine rankings.
Asking how a consultant will improve your rankings will also gauge what SEO services they include. For example, their services should consist of an SEO review of your site to identify any technical issues that may be impacting your SEO ranking.
3. Do You Adhere to Best Practices?
There is no use picking an SEO consultant that does not adhere to best practices. Otherwise, they will do more harm than good for your site.
An SEO consultant should be familiar with Google’s Webmaster Guidelines and stick to them. They should also outline what they will do when you part ways, so your SEO content is protected.
Reap the Benefits of an SEO Consultant
Ask these questions to help find an SEO consultant that will help your business thrive. They should be open to questions and provide the information you need to have peace of mind with your choice. Finding the right SEO consultant for your needs can make the difference between SEO success and failure, so choose wisely.
Did you find this article helpful? Read on for more SEO help and types of marketing that will help your business thrive.
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